LIFE OF A BOSS The Podcast

Takeaways from Tasha Jackson of STFU Designs

November 04, 2021 JASON HARDIN Season 1 Episode 24
LIFE OF A BOSS The Podcast
Takeaways from Tasha Jackson of STFU Designs
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Show Notes Transcript

This episode is sponsored by SEARCHHUSTLE.COM.

In this episode, Jason & Suzu unpack their best takeaways from interview with Tasha Jackson of STFU Designs.

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Jason Hardin  0:02  
Thank you and welcome back to another wonderful episode of Life of a boss, the podcast. I am Jason Hardin, and I am here with a special episode because I have my baby co creator, co producer and co host today, Miss Suzu. With us in the studio have Mrs. Hi, Mr. Jason Hardin. How are you doing today? How are you feeling? I'm feeling great. And I'm feeling even better now that you're here. Oh, thank you so much. I'm excited. This is my third episode on life of a boss being co hosting life of a boss the podcast. And I'm glad and I want to have you in the studio more often. Because you know, it's easier for me to bounce ideas off you. I think that's why we're so good together. It's nice when you can be talking to somebody. Yeah. looking them in the eye. Yeah, speaking to somebody? Yeah. No, it feels like a conversation. You know, instead of me just blurting things out of thin air. You know, that's how it feels. Sometimes, yeah, I can never get comfortable with it. I try because I know there's somebody on the other end listening and getting this value. I gotta get over myself. Yeah, Peter Voogd says Get over yourself. And I really do. And I'm trying to be more vulnerable, and more direct and more authentic. I couldn't possibly be more authentic. But I just don't give it to you that much. I gotta be out here giving it to you. And part of that is this podcast and me trying to help everybody overcome their challenges and be the best boss they can be. And that being said, we are here to talk about a wonderful boss, Miss Tasha Jackson Featherstone. Oh, yeah. And she is the designer and creator of STFU designs. And basically we interviewed her earlier this week. And she gave us a great interview. You know, she she interviewing wasn't really like anything. She really tries to do that what she does for but I tell you and she She's perfect for it, you know, she's like the perfect entrepreneur because everything she says she's on point and she knows Oh shit. Yeah, it was a fountain of knowledge. Absolutely. You could apply. You know, if you haven't already, you could apply it in the future. Yeah, it was really good. I really enjoyed it. What did I do? As soon as I heard this interview, you bought something when you when you went to her website and bought something. And as soon as you wore what you bought? You got? You got comment? I did? Yeah.

Jason Hardin  2:33  
Where'd you get those? Yeah, a daughter, and a father.

Jason Hardin  2:36  
Father, wanted the tights. But that's something else. But it was it was exactly the reaction. She said, people get from her clothes. Yeah. And I think that's one thing that we have to remember as designers, because you know, of course, I have a clothing line as well. But you never know, how it's going to be impacted. How it's how it's gonna be taken and impact folks lives, their perspective. And sometimes designs will shock you, you know, art is powerful. People don't realize how powerful art is. And those who figure out how to harness their art like Tasha did, like I did, and like a lot of other folks, you know, I really commend them, you know, because it is literally literally turning your interest into income. Yes. So yeah, let's let's get into what we took away from her

Jason Hardin  3:31  
interview. All right. And what was your first takeaway from Tasha's interview? Oh, let me let me get to our out.

Jason Hardin  3:40  
Paper. Cheat Sheet. Yeah.

Suzu Sinay  3:42  
All right. So

Suzu Sinay  3:45  
we, the first takeaway is Tasha's evolution of success and happiness to time and money and how it evolved over time. Yeah, she was the nine to five, you know, she didn't start out as an entrepreneur. Absolutely. And she had to kind of define, and her her definition of success evolved. And I loved I loved how she said time and money. Yeah, I know that you guys connected because it's exactly what you want. And that's you your definition of success. So you guys actually really agreed on that point? Absolutely. Because I think what it represents is freedom. Yes, you know, time and money when you have the time to do anything. And then you also have the resources to do anything. That is freedom. How you know, one or the other. You know, you can't do as much having the time with no money. having all that money but no time anything to do with it. How many how new Have you got all day to do time but no money? Yeah, you know, it doesn't work out. It's not as fun right? But that's one thing I love about her because she not just her definition evolved, but she was more specific on what happiness meant to her you know, because

Jason Hardin  5:00  
All of us can tell I just want to be happy. I just want to be happy. Yeah, but not everybody can say what that is what makes someone happy is totally different from person to person. So she had to really fine tune what her definition was, as she grew as she evolved, and she explained that happiness to her was the time and money. You know, it wasn't glitter. It wasn't gold. It wasn't the attention. It wasn't was jewelry, she narrowed it down to, I just need time and money. And I'll be all right. And I love that. What was next? You can share our next takeaway. Yeah, these our takeaway? Yeah, cheat sheet. Yeah. Our takeaways, y'all.

Jason Hardin  5:44  
Okay, um, one thing that I respected is that when she became an entrepreneur, she had no wage caps. Meaning she defined what she was worth. And she set her prices, you know, as, as an employee, you know, what I don't think people really realize the leverage they have as an employee. And I don't think people really go into a job interview stating what they want, or what they're worth. Yeah, you know, and I was always taught, and I've never done it myself. So. So don't don't make me think that I've done this because I stopped working a long time ago. So I didn't even have chance to really apply this. But one of the I think business teachers I had, she said,

Jason Hardin  6:29  
Tell them, what you'll work for, you know, it's a negotiation. It's not, here's what we're paying, and you take it, she said, it's a negotiation. So when they start somewhere, give them a counteroffer, let them know, you know, what your requirements are, and really do some time

Jason Hardin  6:47  
figuring out what your requirements requirements are, before you even go to that job. You know, calculate your your your mileage, your your your childcare, and all that and say, I can't do this for less than this. And then you guys my meet somewhere, but, but one common mistake people make is they don't ask for what they're worth or anything close to it. They take the first offer, give it to them. Yeah. And as an entrepreneur, you can't do that, you know, so, so that that was one thing that I like and took away from her. Yes, yes. I like that one, too. Yes, adorable. Go right ahead. Okay, next, our next takeaway from Tasha Jackson's interview was, she didn't like to push someone else's dream? Yes. You know, she stopped wanting to be an employee because she stopped wanting to push someone else's dream more than she was pushing her own. And how many people out there have a dream. But you're putting your dream on the backburner to be an employee to push somebody else's dream? Because that's what you're doing. I don't care what you do. I don't care if you work for the school district, the city, a private company, you're pushing somebody else's agenda? Yes, you know, you're getting paid to be a part of their machine instead of creating a machine. And I'm not saying creating machine is for everybody. But she didn't find that that was right for her. And I appreciate that. Because I felt the same way. Yeah. What do you think? Well, I know that when I was listening to her interview,

Suzu Sinay  8:17  
I felt like I knew her. I felt like we were kind of similar, you know, but that's only after really spending time with you. Oh, yeah. I didn't ever realize the freedom and, and the the passion, you know, that can drive wanting that freedom. Until I spend more time with you. I still work a job, I still getting paid hourly. But I went from that full time to part time, because I wanted to work with you. I want that. Well,

Jason Hardin  8:49  
I think first of all, entrepreneurship is perfect for you because you are just too creative. You know, you just too much to be wrapped into one box or one title they give you and to get paid that one paycheck to be honest, you know, you there's so there's so much within you, that has value and that people would pay for the instruction that the health and fitness the to counseling the like, there's so much that you do that it would be a crime to put you in that box of just one title in one position. And I

Suzu Sinay  9:24  
don't feel that drive. I don't feel the drive pushing somebody else's dream. Yeah, I really don't. And I kind of wondered in many jobs. I mean, it you know, like, Yeah, I did, you know, I didn't do the bare minimum. I was a good worker. But that drive was definitely not there when I'm pushing somebody else's dream.

Jason Hardin  9:41  
Exactly. But I think that's what me because the work ethic, well, real hard worker is always gonna be there. You know, to me, I work just as hard for anybody else is to work for myself, if not, maybe a little more, you know, because I really want to deliver so I think if all of

Jason Hardin  9:59  
ethic that would apply that to ourselves a little more. Yeah, I think some things start to happen. And we did it just sometimes not even full time. If you just play eight hours on a weekend towards whatever idea that you might have, you might see some changes in, in your excitement in your in your whole life because of just that one eight hour day on a Sunday that you spent on the model trains, or your your side hustle, eBay business making that crap for Etsy, you know, so yeah, I think it's that investment in myself. So much more rewarding than investing into somebody else. Absolutely. Well, when you invest in somebody else you expect to return, you know, but when you invest in your, in yourself, I think you're gonna get a return, the moment you invest in yourself, it's like, you're already gaining something from it. Whether it be the knowledge, whether it be the experiment, experience, what the actual full value of what you have, you have a turn, you know, cuz you you don't make the money in the back end, when you work for yourself. Yeah, you pay yourself first, you know, you're the first person touched the money, not the last person to get it. And it feels more risky for me.

Suzu Sinay  11:11  
Yeah, anybody else? So taking that risk in that challenge? It's more room to grow.

Jason Hardin  11:16  
Mm hmm. But for me, I think it's that risk that creates that pressure, they create that diamond in this should I do, you know, because I operate, you know, if I operate in a comfort zone, I get very complacent, you know, I can imagine myself as much that try to avoid comfort. It just happens, you know, so I need to shake things up for myself a bit, just so I can get that drive, you know, yeah. Alright, next takeaway from Tasha is her speed of implementation. She learned something. And she puts that to work so quick. Literally, like, what she does with technology and with apps and with with all these widgets and stuff on our phones, I mean, she

Jason Hardin  12:12  
pretty much runs her whole business from her phone, not sure not to take anything away from because she does a lot more to but she maximizes what her phone can do to the fullest. When it comes to absolutely in and she does it all the time. She's never off, because that leads me to my next point is that

Jason Hardin  12:34  
she didn't want to give herself a nine to five, cause she was trying to escape a nine to five. Yeah, and I think that was so important, because a lot of us entrepreneurs, we think that okay, just because we had to put in eight hours to schedule a hours, but it doesn't look that way for a person who wants that freedom. Oh, I totally related to it, it made me laugh. All the times I've listened to the interview and how she, you know, coming from a nine to five, she was still trying to give herself that same schedule. And she was like, why am I doing this, I was trying to escape this my my still limiting

Suzu Sinay  13:09  
thing going from full time to part time, you know, at first I was like, I need to get up at this time. And I need to get over to the gym, and then I need to be over here and, you know, with you and and then I had to relax a little bit. So I wait, no, I don't have to do that. This is what I didn't want. Yeah, to you know, be more independent and start, you know, working with you and us working for ourselves. So

Jason Hardin  13:28  
and it was fun watching you embrace that. Yeah, then new freedom. You know, I don't have to be set in such by such and such, you know, so I think it with you personally, that when you had that freedom, you do more with some people that don't do more with that freedom, you know, so it takes discipline. And that's one thing that you have so much. And Tasha obviously has a lot of that too, because she takes a lot of that personal time to do real work, you know, and just like you do you there is no personal time, there is no time that we can't do some work. Yeah. And I love that because I love

Suzu Sinay  14:07  
that, too. When she talked about sitting, you know, on her phone, and when she hasn't been promoting, yeah, she really maximizes, like he said all of her time. Absolutely does the kind of habit stacking show. So, you know,

Jason Hardin  14:24  
she has healthy habits. And she stacks them with others. So she might be socializing. But when she has a minute, she's also working. Yeah, back in those healthy habits. Yeah, yeah. And as an entrepreneur, I think we all have to find own groove. You know, I don't think all of us can be like Tasha, you know, but but all of us also. We don't have to think that we have to put in eight hours of structure to make our dreams work. I mean, it's really what works for you. And I think that's what Tasha explain more than anything, is her niche

Jason Hardin  15:12  
I think is Dean Graziosi. As he says, Why do we and I think Gary Vee says it too, like, why spend a bunch of time trying to get better at what you just hate what you just suck at? Do, you know, just naturally suck at the deficit? Yeah, we work on our deficit. Yeah. And it's changed now, where we want to work on our strengths than trying to build up those weak areas. Just work on you know, building up your strengths, but you're already good at what you already love. I think what, what really helps that manifest is that technology, and not necessarily what we have access to, but the information and stories of other people making it doing what they love. Because we could have always done it. I think before the technology, people knew how to do things that they could get paid off up, but they couldn't share that knowledge as easily. And another person on the sideline couldn't watch that person, share the knowledge, I  and become inspired to share their knowledge. And I think now, like the World Wide Web is literally that it's a web. Oh, I'm inspired, I'm gonna go do this. And now somebody else becomes inspired by me. And they go do that. Yeah. And nobody's doing the same thing. But everybody's doing something because of a few things that may have sparked our attention. Yeah. And I think that that's a powerful thing, because it allows people to break away from this was how you become successful. Get good grades, go to college, to get a good job. And you get a pension, and you retire. Yeah, there's no limit. Yeah, limitless. And it's not linear anymore. Like there is no, you can get a degree after you made millions.

Jason Hardin  17:03  
You just get a degree because you want one, you know, now people can really do what they want, if they know how to want it. Yeah, you know, seriously, know how to want whatever you want. Otherwise, you're just wishing Yeah, you know, it's true. Okay, I think we're gonna wrap this up on last took away from Tasha because like I said, she gave a bunch of gems. And this isn't something that she does, you know, she doesn't speak on how she does what she does. And she just, she didn't even know what she was gonna say. If she was gonna have a response to my questions, but she was an expert at what she knew. And I think that's what we all have to understand. We are all experts, and I'll experience when asked,

Suzu Sinay  17:45  
no, I just knew what you were gonna say. Already. Agreed. Yeah.

Jason Hardin  17:50  
But, um, but yeah, so the last, I guess, takeaway that I want to mention from Tasha is self education.

Jason Hardin  17:59  
You know, she taught herself virtually everything that she gets paid to do now, yeah, she went to college. And of course, she uses some of that, you know, that, that books smart, but everything about her business, pretty much isn't what she  went to school for. But she used all her transferable skills from every job she had from every class, she took every meeting and everybody she knows, to pour that into her business. So she's self taught, you know, and there's something so special about people that educate themselves and put themselves in position to self education, you know, because that isn't traditional. Yeah, people don't, my parents never taught man go to school, and then teach yourself something good, you know, self education is in preached, it isn't something that parents teach their kids to pursue normally. But it is, to me the number one way to become wealthy in America now is to teach yourself something even in addition to what you're going to school for, you know, so that's what that was. My final takeaway is her level of self education, and the technology

Jason Hardin  19:15  
pieces and apps and, and painting forms and everything in as well as the designing and all that everything she learned. She learned on her own and independently, and I think that that is an incredible recipe for success. You know, she is a blueprint, no matter if you design no matter if you cater, no matter whatever your business is, like everything she said in the interview, you can actually apply to what you do. Yeah. And make it work. Yeah. Any final thoughts Ms Suzu? Um, yeah, no, I agree. It's her lifestyle, things that she does once in a while, something she applies every day. And that's how she's found her success.

Jason Hardin  20:00  
See how she wrapped it up? You know, success is a lifestyle. And that's what I say at the end of every episode because it's so true. It's not a win. It's not a victory. It's not an amount in your bank account is

Jason Hardin  20:13  
never. It's like personal development. Success is just like personal development like, you can never get enough you can never stop doing it, you know. So, keep on doing what you're doing if your winning, and if you get in it, and you see that you can get anywhere you want in life. You can have anything you want in life, the sky's the limit. There's nobody that can tell you anything. If you invest and pour everything into yourself into your craft into the things you love into what you're passionate about. And Ignore the naysayers and just keep moving forward. I love it. Oh, I love you. I love you too, baby. Oh, anyway, enough of that

Jason Hardin  20:53  
I love all y'all come check out Tasha stuff and her designs and her great product at stfudesigns.com  check it out on social media, follow her. Check us out on Facebook because she always has deals on all her social media outlets. So check out stfudesigns.com and I love y'all Why y'all on the websites and stuff. Check out lifeofaboss.net Listen to us on Apple podcast, Google podcast, Spotify, Amazon. I Heart Radio everywhere you guys get podcasts. All right. I love y'all in the show next time. Remember, success is lifestyle. Peace.